Digital Services Program
Unleash the full potential of your campaign in the digital world with our Digital Services Program. Discover how we blend advanced digital marketing strategies with data-driven insights to engage, inspire, and mobilize your voters online.
The Big Red Consulting’s Digital Services Program is among our most sought-after offerings. Not only does it enable micro-targeted digital advertisements directly to voters, but it also helps campaigns optimize their budgets. Our comprehensive approach ensures we tap into various digital platforms, use sophisticated techniques backed by a wealth of data, and leverage our experience to deliver impactful campaigns that resonate with the target audience.
TARGETED ADVERTISING
Instead of indiscriminate advertisements that may reach individuals outside the district, we geographically target web advertisements to specific areas within our clients’ districts. This means that a voter will only see a campaign video if they fit our targeted criteria, be it while logging into Facebook or watching a YouTube video.
PRECISE SEGMENTATION
We can set parameters to ensure that only certain demographics within a specific geographic area view a particular advertisement. This level of precision allows us to tailor different advertisements for different voter segments, such as creating distinct ads for older voters, younger voters, or diverse ethnic groups.
SOCIAL MEDIA MANAGEMENT
Our expertise extends across all major social media platforms. We can manage Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. We work with campaigns to curate collateral (design, graphics, photos, videos) that can be converted into digital advertisements, and then these are rolled out per the ad spend budget that a campaign commits.
OTT AND STREAMING ADVERTISING
OTT (Over-The-Top) and streaming advertising are powerful tools in our arsenal. We can position your campaign on popular streaming platforms to ensure it reaches a broad audience.
MEDIA BUYING AND DISPLAY MARKETING
Our team is skilled in strategic media buying and display marketing. This means we can efficiently allocate your budget to get the best possible placements and reach for your advertisements.
GOOGLE ADVERTISING
Google advertising is another area of our expertise. By using advanced targeting techniques, we can ensure that your ads are displayed to the right audience at the right time.
COMPLIANCE AND VERIFICATION
One of the more challenging aspects of this process is the initial stage, where we work with social media companies to get our clients’ social media accounts verified to run political advertisements. Our Compliance Team also works with the Campaign Treasurer to ensure all paperwork is submitted so that we can get these advertisements started.
GET OUT THE VOTE (GOTV)
Our Digital Services Program is instrumental in a Campaign’s Get Out The Vote (GOTV) strategy. We help ensure that our voters show up to vote on Election Day by disseminating the message and continually reminding voters about early voting and Election Day.
DATA-DRIVEN APPROACH
Unlike other firms that might simply throw strategies at the wall and hope something sticks, we rely on robust data, deep experience, and flexibility to make an impact others can’t match. We provide real-time data on the number of impressions (views and clicks) captured in our target areas whenever a digital advertisement is run by our team.
Our digital experts leverage advanced techniques and millions of data points to drive our decisions, ensuring our approach to digital marketing is strategic, precise, and impactful. We are committed to delivering results that truly matter for your campaign.
Why Choose US
Here are just a few of the reasons why our firm is different and why we are the best choice to join forces with.
We’re not like other firms you hear about that line their pockets while their candidates or projects fail. Everything we do is about the success of our client. We’re truly client focused and success driven. This is a core value of The Big Red.
We’ve built a truly top-notch team here at The Big Red. We have experts at the head of every division that are the top players and thought-leaders in their particular field.
We might have the top players leading our divisions, but the key to our success is that every one of us work in a truly collaborative manner. From strategy, execution, analysis, and more. Each division is tuned into what’s going on and providing support as needed.
Every division of The Big Red shares the vision of being innovative. We’re constantly working to see how we can improve our services for our clients by using the latest tech like AI, software, systems, and process to give our clients the edge over the stagnant competition.
In the fast-paced world of political campaigns, being adaptable is key. The Big Red is committed to evolving strategies in real-time as the campaign landscape changes. Our team stays abreast of the latest political developments, public sentiment, and media trends to ensure our clients’ campaigns remain relevant and impactful.
The Big Red leverages cutting-edge analytics tools and AI algorithms to help our clients understand their electorate better. This includes demographic analysis, sentiment assessment, and predictive modeling, which allows us to tailor campaigns to resonate more effectively with the target audience.
Who are we?
At The Big Red, we believe in the power of ethical and client-focused campaign consulting. Born out of a need for integrity and commitment in the field, we have roots deeply planted in Texas soil. We’ve seen too many potential leaders fall short, not due to a lack of passion or vision, but because of consultants more interested in their own gain than the success of their clients. We’re here to change that narrative. Our mission is to align our successes with yours, forging partnerships built on trust, respect, and shared ambition.
- Client-Centric Approach: We stand out in the crowded world of campaign consulting by prioritizing your needs above all else. Our success is measured by yours - we thrive when our clients thrive. We don't just work for you; we work with you, ensuring your vision is realized and your voice is heard.
- Experience and Expertise: With over 50 years of combined experience in the field, our team brings a wealth of knowledge and a proven track record of success. Our seasoned professionals have navigated the complexities of countless campaigns, providing invaluable insight and strategic direction.
- Multidisciplinary Team: Our team is our strength. Comprising experts from various fields including political science, digital marketing, data science, sociology, and behavioral psychology, we bring a rich tapestry of perspectives to the table. This diversity fuels our innovative, comprehensive, and nuanced approach to every campaign.
