Every successful campaign hinges on a dynamic ground game. Campaign victories are often determined by the connections and conversations made by campaign staff within the neighborhoods of our voters. The Big Red Consulting recognizes the importance of a robust field program that reaches every corner of your target area.

WINNING AT THE GRASSROOTS

Ground programs are incredibly potent tools for swaying purple and blue voters, with a keen focus on unifying messages that resonate with all Americans. Doorstep conversations centered around pressing issues, like the current inflation and economic conditions resulting from failed Democrat policies, often prove highly effective.

IDENTIFYING STRATEGIC HOTSPOTS

The Big Red Consulting designs the blueprint for a ground program aimed at identifying and flipping votes in key district hotspots – areas that are purple and blue but ripe for change. During the bulk of the general election season, these middle-ground voters are our priority, ensuring they are privy to our policy proposals and communications, nudging them towards considering voting for us.

DATA-INFORMED FIELD OPERATIONS

Our Data, Field, and Operations Divisions will map out a timeline for launching the ground game. We understand that neighborhood canvassing isn’t the most effective campaigning strategy for all voters. Hence, we aim to identify the voter segments most responsive to such an approach, allowing the Campaign to strategically allocate resources. For instance, some voters might respond more positively to digital advertisements or text messages.

MAXIMIZING VOTER CONTACTS

We focus on identifying the universe of voters who respond best to a knock on their door and campaign literature at their doorstep. Older voters and families are typically more open to canvassing, ground programs, and campaign literature. By identifying these voters, we can build a ground game that prioritizes cost-effectiveness and maximizes voter contact, touching as many voters in the district as possible.

Depending on the timing of this Program’s introduction to a campaign, our goal is to reach at least 85% of the voters who voted in the last election, as they exhibit the highest propensity and are most likely to turn out for our upcoming election.

BUILDING A VIBRANT GROUND GAME

This Program provides the framework to construct a lively ground game. The campaign will receive all the data on the universe of voters we need to target, a smartphone-based application pre-loaded with imported data, and an Account Manager to work with ground teams for mobilizing campaign volunteers and staff.

We highly recommend campaigns lacking a large ground staff or volunteer force to consider our Canvassing Program, which provides professional canvassing services by ground staff who will relocate to your area.